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A Poteau tradition from one family to the next

October 24, 2011

A local family whose name is synonymous
to downtown Poteau recently sold
their last business that has forever been
known by the name of the man who
opened its doors 65 years ago.
Holton’s True Value Hardware has a
new owner and it’s one that intends to
continue the long-time practice of appreciating
hometown business and valued
F.L. Holton, Sr., the founder of Holton’s
Hardware, was, according to his family, a
naturally gifted horse and mule trader. In
1915, at the age of 26, he opened the
doors to his first business – a general merchandise
store in Cameron. The fruition
of his dreams came from hard work and
frugal saving until he reached his goal to
start his own store. A decade later, Holton
moved the business to downtown Poteau
to a building with 3,500 square feet. An
excellent business man who valued his
customers, the business flourished and
with time, the Holton name was attached
to five separate locations with more than
40,000 square feet. The Holtons provided
the community with a department store,
hardware and furniture store, supermarket,
retail feed store and a Pontiac dealership.
But those times have come to an end as
the family has through the years sold one
business after the other and recently said
goodbye to the last of the family stores.
Chris Hoag, of Quinton, purchased the
hardware store from the Holtons. He and
his family have been long-time friends of
the Holton family and he is no stranger to
hometown hardware. Hoag also owns and
operates True Value Hardware Store in
Quinton, Eufaula, Hartshorne, Wilburton
and McAlester.
While there will be some changes at the new Poteau True
Value Hardware with Hoag's taking of the reins, he would
like to assure the public that most of the attributes of the store
that many have visited for years will remain the same.
The faces that have greeted and helped customers at the
hardware store will remain unchanged. Steve Cherry will
continue as the store manager along with Paul Collins as the
assistant manager.
Hoag plans to bring positive changes for customer satisfaction
over the next few years. He plans to expand the
inventory available at the Poteau location and has in the
works, major remodeling.
“Customers will receive the same friendly service from
those same great people who have taken care of you for
years.” said Hoag. “Most importantly, Poteau True Value
Harware will continue the tradition of quality merchandise
and professional service that you expect from your hometown
The Holton family would like to express a sincere thank
you to all their customers for the business and loyalty all these
many years. Many of the families have been their loyal customers
for three generations and they cherish the wonderful
memories of those times, both past and present.

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